Public Relations

Adam J. Saffer, University of North Carolina

Two-Way Communication Between Scientists and the Public: A View From Science Communication Trainers - Shupei Yuan, Michigan State University; Tsuyoshi Oshita, Michigan State University; Niveen AbiGhannam, University of Texas at Austin; Hyeseung Elizabeth Koh, U of Texas at Austin; Anthony David Dudo, U of Texas at Austin; John C. Besley, Michigan State University

The Determinants of the Amount of Donation: Membership Association Case - Eyun-Jung Ki, The University of Alabama; Jeyoung Oh, U of Alabama

An Experimental Test of Corporate Political Giving on Attitudes and Reactions to Companies - Whitney Walther-Martin, University of Minnesota; Daniel B. Wackman, U of Minnesota; Jennifer Williams, U of Minnesota; Heather LaMarre, Temple University; Shaurav Raj Adhikari, U of Minnesota

Why Do Online Comments and Corporate Replies Matter in CSR Communication? Mediating Roles of Perceived Interactivity and Transparency in Increasing Word-of-Mouth - Soo-Yeon Kim, Sogang University; Hyojung Park, Louisiana State University

Shareholders as Social Actors: Pushing an Environmental Responsibility-Issue Agenda Through Shareholder Activist Networks - Aimei Yang, U of Southern California; Nur Uysal, Marquette U; Maureen Taylor, U of Tennessee

Theo Araujo, University of Amsterdam