EXTENDED SESSION: The State-of-the-Art Session: How Do We See The Forest Through The Trees?

Session Submission Type: Roundtable Proposal

Abstract

In this roundtable session, senior scholars, some of former ICA PRD leaders, and Directors from two public relations research centers will discuss, from a broader perspective, future research directions.

This session will start by the sharing from the PR Division Programme Planner's observations on the major themes of this year's submissions. The panelists will share their views on how public relations research can move forward to enrich this discipline's research agenda in the global, interdisciplinary scholastic community.

This session welcomes the audience's active participation and exchanging views with the panelists.

Sub Unit

• Public Relations

Chairs

• Chun-ju Flora Hung-Baesecke, Massey U

• Ralph Tench, Leeds Beckett University

• Katerina Tsetsura, U of Oklahoma

Respondents

• A.A. van Ruler, University of Amsterdam

• Chiara Valentini, JSBE- Jyväskylä School of Business and Economics

• Ansgar Zerfass, Institute of Communication and Media Studies, U of Leipzig

• Maureen Taylor, University of Tennessee

• Jim Macnamara, U of Technology Sydney

• Juan-Carlos Molleda, U of Oregon SOJC

• Dean Kruckeberg, U of North Carolina at Charlotte

• Denise S. Bortree, Pennsylvania State U

• Juan Meng, U of Georgia