Initial Evidence on the Impact of Big Data Implementation on Firm Performance

• In Event: AIS and Firm Performance

Abstract

Big data has been widely discussed for several years. Advocates of big data focus on how to reshape business with data-driven decision making processes or how to improve the runtime of analytical algorithms. However, the major challenge of big data implementation is not technical. Instead, whether the implementation of big data really bring in observable impact on firm performance is more of a critical issue to the top management team. In this study, we investigate the association between big data implementation and the corresponding financial performance, productivity, and market value. Our results demonstrate that big data implementation is positively related to an improvement in financial performance and the market value but such effect is not stronger for first movers. Implications are discussed.

Authors

• Cheng-Kui Huang, National Chung Cheng University

• Tawei Wang, DePaul University

• Tzu-Yen Huang, National Chung Cheng University