C.23.2 (LPP): Hepford, "Who are the Translations for? : A Case Study of Business Language Policy"

Session Submission Type: Paper Session

Summary

This linguistic landscape study examines a U.S. corporation’s macro bilingual policies and the local stores and vendor’s non-compliance. The results reveal patterns about who the local managers and vendors perceive as their audience and which products they think they will buy.

Strand

• Language Planning and Policy

Individual Presentations

• Who are the Translations for? : A Case Study of Business Language Policy - Elizabeth Hepford, Temple University, Philadelphia

Session Organizer

• AAAL 2015 Conference Committee, -