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This paper examines the Latvian intelligentsia response to the events surrounding the 1958 Latgale Culture Week in Riga. By situating the event in a colonial setting and critically examining the historical entanglement of Latgale in multiple structures of power – Soviet and Latvian – I argue that ideal-typified Latvian and Soviet representations of Latgalian culture reproduced similar hierarchies of power that originally relegated it to the position of cultural subalternity. Against the backdrop of latent anti-Latgalian socio-cultural prejudices persistent in Soviet Latvian social life at the time, I show that performances of Latgalian identity during the Culture Week became a tool for both nationally-minded Latvians and Soviet state-builders to navigate internal narratives and project an image of national unity.