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3:15 to 4:45pm
Hilton Anatole, Fleur De Lis (B)
In Competitive Paper Session: 8.8 The Role of Aesthetics in Consumer Responses
On Competitive Paper: Magic Hands? How Hand-Holding Appeal, Food Type, and Contamination Effects Impact Food Advertising Effectiveness
Non-Presenter
5:00 to 6:15pm
Hilton Anatole, Peridot
In Competitive Paper Session: 9.12 Advertising and Persuasion
On Competitive Paper: “Million Dollar Smile?” How Smile Intensity, Relationship Norm and Consumer Self-Construal Influence Ad Effectiveness
Non-Presenter