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6:00 to 8:00pm
Hilton Anatole, Imperial Ballroom
In Event: Working Paper Session & Reception
In Working Paper Session: Pod G: Sensory Marketing
On Working Paper: G5. The Phenomenon of Brand Noise and Related Consumer Preferences in the Luxury Industry
Non-Presenter
9:00 to 10:15am
Hilton Anatole, Dardanelles
In Special Session: 5.5 The Positive and Negative Effects of Brand Transgressions on Brand Relationships
On Session Paper: When Consumer Brand Sabotage Harms Other Consumers Relationship with the Brand
Non-Presenter