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Session Submission Type: Competitive Paper Session
Spreading of Alternatives Without a Perception of Choice - Kurt P. Munz, New York University, USA; Vicki G. Morwitz, New York University, USA
Pangs from Persuasion: When Recommendations Undermine Consumers’ Social Worth - Suzanne Galia Rath, Queens University, Canada; Laurence Ashworth, Queens University, Canada; Nicole Robitaille, Queens University, Canada
“Million Dollar Smile?” How Smile Intensity, Relationship Norm and Consumer Self-Construal Influence Ad Effectiveness - Hsiao-Ching Lee, National Kaohsiung University of Science and Technology; Chun-Tuan Chang, National Sun Yat-sen University; Yu-kang Lee, National Sun Yat-sen University; Hui-Wen Chang, National Sun Yat-sen University; Guei-hua Flora Huang, National Sun Yat-sen University
Approach and Loss Aversion: Consumer Responses to Approaching and Receding Stimuli in Advertising - Lana Mulier, Ghent University, Belgium; Iris Vermeir, Ghent University, Belgium; Hendrik Slabbinck, Ghent University, Belgium