Do Owners in a Consumer-to-Consumer Market Ever Prefer Renting to Less-Engaged Users?

• In Event: 8.6 Whether, When and Why Self-Connections to Possessions Affect Owner Decisions in the Marketplace

Short Abstract

We find that owners in consumer-to-consumer rentals prefer users who engage with their product less (vs. more) and attribute the effect to a concern for wear-and-tear minimization in contrast to enjoyment maximization. This effect is more pronounced for attached owners who are not placated by financial risk mitigation tactics.

Authors

• Antje Graul, Utah State University, USA

• Aaron Brough, Utah State University, USA

• Mathew S. Isaac, Seattle University, USA