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Session Submission Type: Competitive Paper Session
Conform or Disconform: The Social Influence of Choice Versus Rejection Decision Framings - Xianglan Nan, University of Florida, USA; Yang Yang, University of Florida, USA
How Quantitative Goals Are Organized - Christophe Lembregts, Erasmus University Rotterdam, The Netherlands; Jorge Pena-Marin, University of Cincinnati, USA
The Modest Marketer: Do Consumers Ever Assume That Products Last Longer Than Marketers Claim? - Mathew S. Isaac, Seattle University, USA; Elisa Konya-Baumbach, University of Mannheim, Germany
Value Sensitivity in Judgments of Relative Versus Absolute Preference - Ioannis Evangelidis, ESADE Business School, Spain