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Emotional Motivational Feedback Message (EMFEM) provides feedback by using motivational strategies and adding emotional content in online learning The one point of EMFEM is motivation which is using positive feedback and verbal praises. Another point of EMFEM is emotion, which affects motivation by using feedback. 15 college students enrolled in this study for 14 weeks. Results shows that EMFEM helps student motivated and have the closer relationship with their instructor.