Seeing into Spatial Data for Library Media Program Evaluation

• In Event: SMT - Research in Educator Preparation, Evaluation and Multi-Media for School Media Centers

Short Description

This paper showcases a methodology to assist evaluation of library me-dia programs in regard to a particular location or population. This is achieved through enhancing Google Analytics by supplementing it with outside data sources. Through GIS software namely ArcGIS, the ap-proach allows for more comprehendible geospatial analysis while also presenting maps overlays that are easier to grasp than the tools currently offered by Google Analytics. The Truman Presidential Library website serves as a case study to explore the potentiality of this approach.

Authors

• Wanli Xing, University of Missouri-Columbia

• Huali Sun, Shanghai University