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Although the adoption of blended learning becomes the single-greatest trend in higher education today, very few cases have strategically adopted and evaluated the effectiveness of blended learning at institution-level. The clustering methods were employed to extract common instructional features among 3,112 blended learning courses in a large higher educational institution, by using real-time behavior data produced from learning management system. Finally, we discuss the implications for strategic institutional initiative for blended learning based on the data-driven decisions.