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How to Support Generalizability of Web surveys: Overcoming Low Response Rates

Fri, Nov 7, 8:00 to 9:00am, 2nd Level, Grand 7

Short Description

Survey methods are commonly used in educational research, and web technologies have enabled surveys to be designed, delivered and completed online. Despite the popularity and benefits of web surveys such as lower costs and fast turnarounds, web surveys commonly suffer from low response rates, and accordingly are often perceived with doubt regarding the generalizability of their results. This presentation discusses systematic methods of supporting generalizability of web surveys based on a survey research framework.

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