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This presentation will describe results from a study that evaluated professional instructional designers’ perspectives with regards to their activities and specific instructional designer roles, (e.g., “instructional artist”, etc.). Textual analysis of respondents’ questionnaire responses based on a particular instructional designer role yielded similarities and differences in how instructional designers describe the impact of specific stakeholders (e.g., learners), significant actions (e.g., create), and key adjectives (e.g., important) related to their ID activities.