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The Impact of Pedagogical Agent Persona on Learning: A Path Analysis Approach

Thu, Oct 20, 8:00 to 9:00am, Conf Ctr, Ballroom E

Short Description

Pedagogical agents are virtual characters meant to facilitate learning. Research around agents has examined many facets of their interactions on learners’ cognitive and affective responses, but researchers have yet to examine the impact of affective response on cognitive outcomes. We conducted a path analysis using Rasch measures from Ryu and Baylor’s (2006) Agent Persona Instrument. The results have implications for both theory and practice, especially with increased interest around the cognitive affective theory of multimedia learning.

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