Personalization: The Effects of Conversational Language in Text-Based Online Instruction

• In Event: RTD - Online Instruction: Electronic Diaries and Conversational Language

Short Description

Providing social cues in text-based instruction through the use of personalized language has the potential to increase deep learning and knowledge transfer. This study extends current personalization research by evaluating the effects of two types of informal language on undergraduate students’ learning outcomes and attitudes towards a web-based unit on fair use. Findings suggest that modest amounts of personalization can elicit learning gains, though benefits must be weighed against the risks of extraneous detail.

Authors

• Jessica Resig, The Pennsylvania State University

• Ginger S Watson, Old Dominion University