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Developing cultural competency among undergraduate students is becoming increasingly essential to succeed in 21 century workplace. Social media may greatly influence cultural competency of the users. However, there is a dearth of studies investigating the context and type of social media that can be more influential on users’ cultural competencies. This presentation provides the results of a case study related to social media type and factors influencing perceived cultural competencies.
Mansureh Kebritchi, University of Phoenix
Debra Bacon, University of Phoenix
Guy White, University of Phoenix
Therese Kanai, University of Phoenix