US Universities on Twitter

• In Event: RTD - Research Methods, Social Media, and Education [TC]

Short Description

This big data mining study reports on Twitter activities of institutions of higher education (IHEs). Data included the publicly available tweet activities of all IHEs in the U.S. (n = 2,411), representing 5.7 million tweets. Results provide a rich understanding of institutional use of Twitter by IHEs, including dialogic and action-oriented tweet frequencies, an analysis of linked resources, and an understanding of sentiment and tweet purpose.

Authors

• Scott Woodward, Brigham Young University

• Royce Kimmons, Brigham Young University

• George Veletsianos, Royal Roads University