But Wait--There’s More!: Using Branding Strategies and the ARCS Model of Motivation within an Interactive Module to Recruit Undergraduate Students

• In Event: D&D Showcase (2 hours)

Short Description

This project focuses upon the creation of an interactive eLearning module that meets the unique needs of an institutional program while creating an engaging digital experience for a specific target population. This module required the development of an innovative branding strategy to serve as an informational tool for undergraduate students interested pursuing a degree. The ARCS Model of Motivational Design was utilized as the theoretical framework to guide the overall focus and strategy selection. The module had to be developmentally appropriate for the post-adolescent target audience, while providing informative of the coursework, the potential career paths, and motivational, interactive elements.

Authors

• Judith Lewandowski, Purdue University

• Kristyna Oates, Purdue University