KSET: Development of Customer Satisfaction Education Program Based on the Systematic Approach to Instructional Design: Focusing on image making

• In Event: Posters Wed3
  In Poster Session: KSET - Posters Wed3

Short Description

Despite of a growing demand for the professional who has a customer satisfaction (CS) competency, studies on developing an effective CS education program have rarely been conducted. Particularly, it is hard to find a study that uses systematic approach in CS education program design. The purpose of this study was to develop CS education program based on systematic approach to instructional design and prove the effect of developed program on improvement of student’s performance.

Authors

• Jooyoung Kim, Andong National University Department of Educational Technology

• Jaewoo Do, University of Tennessee, Knoxville

• SoHyeon Heo, Andong National University

• YongChil Yang, Andong National University, KOREA