ELT: The Impact of Digital Device on Decision-making in Web Searching Processes: A Comparison between Desktop Computer and Smartphone

• In Event: Roundtables Thur3
  In Roundtable Session: ELT - Roundtables Thur3

Short Description

College students use all types of digital devices to interact with online resources. Commercial search engine is usually their primary starting point. However, we know little about how the device(s) they use can influence their evaluation and decision-making processes through commercial search engine. Thus, this presented study explores how college students make choices on which entry to select in a Google results page when they are interacting with desktop computers and smartphones.

Author

• Zui Cheng, Purdue University