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Effects of student information assessment and content creation using social media were examined. In particular, applicability of the self-efficacy theory to social media contexts was tested. Path analysis (184 college students) revealed that students’ social media use positively related to their perceived social media skills, information assessment self-efficacy, and content creation self-efficacy, while information assessment self-efficacy mediates perceived social media skills and content production self-efficacy. Implications for the integration of information assessment practices into learning with social media are discussed.