Investigating What Students Value Most in Marketing MOOCs: A Content Analysis

• In Event: Expertise Development

Short Description

Since 2010, MOOCs dealing with marketing have flourished; however, little research has been conducted on students’ evaluation of their learning experiences. Through a content analysis of MOOC learners’ reviews collected from Classcentral.com, this study was designed to investigate aspects of the experiences students valued while learning in marketing MOOCs. Future directions for the improvement of marketing MOOCs are discussed.

Authors

• Presenter: Tianxiao Yang, Syracuse University

• Presenter: Moon-Heum Cho, Syracuse University

• Presenter: Zhijuan Niu, Syracuse University