Social Media Communication and Interaction for Educational Organizations: How Does It Work?

• In Event: Technology integration & Fatigue

Short Description

As a major social media platform in the world, Twitter has become an increasingly popular channel for today’s educational organizations to communicate and interact with their students as well as maintain the connection with their stakeholders. This study aims to adopt text mining techniques to analyze messages of top Twitter accounts of U.S. educational organizations and identify what types of messages are “popular” and/ or lead to Twitter users’ high engagement.

Authors

• Contributor: Ruoxi Qi, The Ohio State University

• Presenter: Ana-Paula Correia, The Ohio State Univeristy

• Presenter: Chenxi Liu, The Ohio State University

• Presenter: Fan XU, The Ohio State University