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Roundtable: LED-An Exploration of the Relationship Between Social Media Usage and Undergraduate School Satisfaction

Thu, Nov 4, 3:30 to 4:30pm CDT (3:30 to 4:30pm CDT), Palmer, Salon 4-9
Fri, Nov 5, 7:00 to 8:00am CDT (7:00 to 8:00am CDT), Palmer, Salon 4-9

Short Description

This session presents findings from a survey study of undergraduate student social media use and its relationship to school engagement and satisfaction. Using principal component analysis, we uncovered two distinct forms of social media usage: Community Building and Community Discovery. Community Building social media use was related to an increase in school engagement and satisfaction. Community Discovery social media use appeared to function as a escapist coping mechanism for disengaged students, and further enforced disengagement.

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