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This session presents findings from a survey study of undergraduate student social media use and its relationship to school engagement and satisfaction. Using principal component analysis, we uncovered two distinct forms of social media usage: Community Building and Community Discovery. Community Building social media use was related to an increase in school engagement and satisfaction. Community Discovery social media use appeared to function as a escapist coping mechanism for disengaged students, and further enforced disengagement.
Presenter: Tanner Matthew Phillips, Indiana University
Presenter: Minji Jeon, Indiana University
Presenter: Katie Jantaraweragul, Indiana University
Presenter: Kyungbin Kwon, Indiana University