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Analysis of Patterns in Time: Innovative Learning Analytics with Google Analytics 4

Thu, Nov 4, 3:30 to 4:30pm CDT (3:30 to 4:30pm CDT), Palmer, Salon 4-9
Fri, Nov 5, 7:00 to 8:00am CDT (7:00 to 8:00am CDT), Palmer, Salon 4-9

Short Description

We discovered in late 2020 that Google Analytics 4 (GA4) has effectively implemented many ideas from Analysis of Patterns in Time (APT). GA4 tracking sessions can be treated as APT temporal maps. If used creatively, GA4 reporting tools can be used to count patterns needed for APT. We demonstrate that APT is a form of innovative learning analytics. Google Analytics 4 can be leveraged to do APT when supplemented with spreadsheet calculations.

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