Introduction to Q Research Methodology

• In Event: 04-W1: Introduction to Q Research Methodology

Short Description

Q methodology (Q) is a unique mixed-methods research methodology used in the study of subjectivity. Q is used to capture and describe different viewpoints among a group of people on any topic important to that group. This workshop will show how to complete a Q study in its entirety – from the choosing of a topic to the interpretation of the clusters of groups that emerge from a factor analysis of the individual Q sorts.

Authors

• Presenter: Lloyd Rieber, University of Georgia

• Presenter: Tong Li, The University of Georgia