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Adapting work by Whitbeck in engineering on "ethics as design," this book explores ethical issues in educational technology and instructional design and how we do not simply select between right or wrong but devise solutions where ethics are part of our design considerations. Chapters 1-4 explore the history of ethics in ed tech and central concepts such as reflective practice and questioning technology, covering concepts such as reflection-in-action, different approaches to ethics, philosophies of technology, and ethics as design. Rather than emphasizing codes of ethics, we focus on how ethical considerations arise in practice and how we can address them through professional practice. Chapters 5-8 explore how ethics are integrated into different types of tasks professionals engage in, such as planning, technology selection, design & development, and evaluation. Each chapter features an Ethics In Practice topic, such as accessibility or data rights and privacy, with a bibliography for related readings, discussion questions, and activities.