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34. Making Sense of EduTubers: Investigating the Co-Construction and Reinvention of Identities through EduTubers’ Digital Literacy Practices
Sun, Oct 15, 4:15 to 5:45pm EDT (4:15 to 5:45pm EDT), Doubletree Main Conference Center - Seminole, Seminole BallroomShort Description
This study explores the digital literacy practices of EduTubers who produce educational videos on the Chinese language and culture, which employed a mix-method case study research design and used a combination of in-depth interviews, focus group meetings, and systematic analysis of comments (totaling 68,862). The content and stylistic features of the EduTubers' YouTube videos, as well as their social media presence and interactions with their viewers, were analyzed from a netnographic perspective.