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Institutional leaders and supporters use idioms and metaphors to make key points about the role and state of education. This paper provides a critical interpretation of a series of public talks given by college and university officials and former elected officials. Findings suggest that in attempting to rationalize ways the nation’s economic downturn affects higher education, speakers often times reverting to negative and stereotypical rhetoric. Also, discussions often omitted micro-level influences, missions and demographics. Conversations about equity and access to higher education and to quality programs were sometimes mentioned as though they were merely necessary talking points. This study serves to address ways perceptions of institutional decision-makers and agents construct realities during a time of fiscal challenge.