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Chinese graduates face an increasing labor market competition after the tertiary education expansion in late 1990s. Given the rigid labor market demand, having a more realistic earnings expectation may lead to a more efficient job search. Using 2008 MYCOS College Graduate Employment Survey, this study empirically tests the role of reservation wage in shaping one’s postgraduate employment. A 100RMB reduction in reservation wage can significantly increase the probability of being employed upon graduation by 6.6% and the likelihood of being employed 6 months after graduation by 9.2%. Increasing the gap between reservation wage and market wage, on the contrary, has a significantly positive employment impact.