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Students’ Understandings of Pricing Services That Generate Negative Environmental Effects

Fri, April 13, 12:00 to 1:30pm, Vancouver Convention Centre, Floor: Second Level, East Room 1

Abstract

Today the globalised world requires students not only to develop scientific understanding of environmental problems, but also a societal and economical understanding (Furnham, 1994; Holahan & Kroncke, 2004; Lundholm, 2011). Within environmental learning links between economics, natural recourses management and negative environmental effects are central, in particular for the understanding of global problems such as the increased Greenhouse effect. This paper presents findings from an explorative study that examines students’ conceptions of pricing services generating negative environmental impacts. It shows that students to a minor extent conceptualize negative externalities as something which is reflected in the price. In elaborating prices of travel tickets, most students see characteristics such as costs within the service itself, as an element deciding prices.

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