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The purpose of this case study was to discover the critical attributes of a student achievement program implemented at one high school as part of the improvement process to influence a culture of academic achievement. A theoretical framework citing the elusive aspect of extrinsic motivation to promote improved student performance on state assessments guided the study. Data sources included structured interviews with school personnel and students, achievement data from 2009-2011, and survey results. Critical attributes of the achievement program were distilled, including the differentiated incentive system, sustainability, and personalized meaning for students between state assessments and their decision-making. This study is not an evaluation, but the discussion of the use of extrinsic motivation to promote student achievement may prove beneficial.