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Though the use of Learning Management System (LMS) in educational activities has resulted in significant changes in the education sector, little research has been done to verify the process of how university faculty members adopt and use LMS for teaching purposes. This qualitative study examines this process utilizing the Technology Acceptance Model (TAM) developed by Davis (1989). A sample of thirty-six university faculty members participated in an electronic survey. The study found that the attitudes of both the users and the non-users of the LMS follow specific patterns which can be explained by TAM framework. Several issues that need careful consideration to ensure more acceptances of the LMS by the faculty members are also revealed and discussed.