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This study utilized eye-tracking technology to gain insight into how different formats of advance organizers impact learners’ information processing patterns. Twenty-one non-science major college students participated in this study. The results showed that different styles of advance organizers were not found to affect viewers’ information processing of the learning content differently. However, echoing Mayer’s “assimilation encoding theory”, this study found advance organizers did oriented viewers’ attention toward the main concepts in the to-be-learned content and technical detail and unimportant aspects of the learning content was diminished. Using eye-tracking technology, we are able to reveal how viewers processed information in the learning content and realize in-depth how advance organizers helped viewers anchor important and filter unimportant messages in the learning content.
Jian-Wei Li, National Chiayi University
Han-Chin Liu, National Chiayi University
Hsueh-Hua Chuang, National Sun Yat-Sen University
Chi-Jen Huang, Natitional Chiayi University