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Researchers typically assess achievement goals with self-report measures. Here we present the development of a novel alternative using the Implicit Association Test (IAT), a reaction time based computerised sorting task. We adapted standard scoring algorithms to obtain four IAT – Type (IAT-T) goal scores. Ninety-nine undergraduate students participated in this study. The IAT-T demonstrated good internal consistency (goal alphas ≈ .85). We found moderate to large negative correlations between IAT-T goals sharing a dimension and no relationship between goals not sharing one. This pattern differs from that of self-reported goals, yet both are theoretically plausible. As with similar implicit measures, the IAT-T did not correlate with self-report outcomes, though its predictive utility for behavioural and performance outcomes remains to be investigated.
Shems Marzouq, Roehampton University
Lance Slade, Roehampton University
Amanda Carr, Roehampton University