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With the majority of schools having a presence on the web, there is a growing need for policy and consistency across districts to ensure professional and ethical communication in that medium. The current literature shows that there is a need for guidelines which delineate professional content of an educational website. This study evaluated 1062 academic websites associated with 354 schools located in a region of the west coast of Canada. We found that over 175 schools (51%) contained some form of advertisement and over 50% of the websites reviewed contained very little information or a severe lack of appropriate design elements. We conclude that district policy needs to be developed which helps school administrations regulate appropriate web content.
Valerie M. Irvine, University of Victoria
Dallas Hermanson, University of Victoria
Jillianne Code, University of Victoria