Communications 201: Enhance Your Skills in Social Media, Presentations, and Media Outreach

Session Submission Type: Professional Development Course

Abstract

A vital part of the AERA mission is to “promote the use of research to improve education and serve the public good.” This course is intended for anyone interested in extending the impact and relevance of their research to a wider audience. Two veteran communicators will lead the course in a lively, hands-on format that includes exercises, presentations, and development of an action plan. Participants will 1) engage in sample exercises on effective messaging across all media, 2) review popular social media and strategies for using them effectively, 3) practice and improve presenting skills, and 4) learn best practices for approaching the media. Participants should bring a short PowerPoint presentation and a written piece about their research. Laptops are encouraged.

Sub Unit

• Professional Development and Training Committee

Director

• Ronald J. Dietel, University of California - Los Angeles

Instructors

• Barbara McKenna, Stanford University

• Paul Alan Baker, Wisconsin Ctr. for Education Research