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This study explores how African American female principals understand their social identity and navigate political dynamics of gender and race. Persisting issues in education include inequities governing the need for Black female leaders to shift their identities in particular ways to conform in the workplace. Critical innovation is at the root of learning how these leaders construct their social identities to deal with stereotypes that disrupt their identity development and core values. Seeking to learn how women of color try to fit their respective roles relative to stakeholders, we offer insight into how principals manage and shift their social identities to garner the effects they are seeking. Leadership preparation programs should equip prospective administrators with the relevant knowledge and skills.