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This case study examines how the British Columbia Teacher-Librarians’ Association (BCTLA), an affiliate of the British Columbia Teachers' Federation (BCTF), advocates for school library programs headed by a credentialed teacher-librarian. Since 2002 the province has maintained 70% of its teacher-librarian positions. The researchers found that the BCTF provides the structure and megaphone for advocacy, while BCTLA is responsible for the “boots on the ground” advocacy. Members of BCTLA are passionate about the role of teacher-librarians despite significant challenges. Two-way communication between BCTF and BCTLA is vital. Additionally, a strong personal connection exists among BCTLA members. However, despite consistent advocacy efforts made by BCTLA and the BCTF, the organizations face an uphill battle in terms of having their effort impact policy.