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Self-Determined Motivation in Hybrid Graduate Business Programs: Contrasting Online and On-Campus Students

Fri, April 4, 12:25 to 1:55pm, Convention Center, Floor: 200 Level, Hall E

Abstract

As online delivery options continue to gain momentum in our technology-rich society, the objective of this study was to investigate how online versus on-campus attendance in hybrid programs affects the relationships among students’ need satisfaction, motivation, and perceived success. Ryan and Deci’s (2000) self-determination theory was used to guide the analyses and interpret the results. Data from an online survey involving 113 graduate business students revealed that there are few significant differences on types of motivation and psychological needs between online and on-campus hybrid students. The one exception was that online students reported significantly lower levels of relatedness than their on-campus counterparts. The results indicated that need satisfaction significantly predicted several categories of motivation, which in turn predicted perceived success.

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