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Designing effective instruction is harder than ever. Besides staying proficient with various technologies, effective instructional designers must be adept at making learning opportunities engaging, memorable, sticky, and transformative. Therefore, instructional design needs to be framed as a creative process that draws on the same aesthetic sensibilities as other design fields. Instructional designers need to embrace the creative side of designing instruction, draw on the advice and wisdom of professionals in other aesthetic design arenas, don the disposition of a creative, and identify themselves as members of the creative class. During this presentation, we share the results of our inquiry into what designers in a variety of design professions do and our recommendations for alternative approaches to preparing instructional designers.