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Through a review of the literature and interviews with individuals knowledgeable about Massive Open Online Courses (MOOCs), we investigate the goals of institutions of higher education that are currently developing and delivering such courses and the educational objectives of professors teaching them. Comparing these goals and objectives with the data already being collected about MOOCs, their participants, and educational outcomes, as well as the resource requirements and cost drivers of the development and delivery process, we assess whether these goals and objectives are being met, or are likely to be in the future. We will also suggest strategic adjustments that might lead to the intended outcomes.