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As an innovation to increase teacher training and supply and to circumvent traditional routes to certification, alternative certification (AC) programs today occupy a premier spot in the human capital pipeline. In this qualitative study of the eight AC programs in New Orleans, I explore the inter-institutional interplay that enables both small and large programs to coexist and survive. I apply resource partitioning theory from organizations literature to classify each program as generalist or specialist. I find that national-scope, large AC programs enjoy the most access to program resources, but that smaller, local programs can carve out niches by providing online credentialing, drawing on established HBCU-public school relationships, or asserting professional expertise by way of affiliation with a prestigious postsecondary institution.