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This study will examine the effects of using visual statistics software (ViSta) on undergraduate students’ achievement in elementary statistics, and the role of cognitive and non-cognitive factors in their achievement. An experimental design will be implemented with a sample of approximately 282 undergraduate students. The modified trichotomous framework of goals, cognition, and achievement will be used as the theoretical foundation to categorize the cognitive and non-cognitive predictors related to student achievement. Five data analysis methods will be utilized; Wilcoxon rank statistics, multiple nonlinear regression analysis, reliability analysis, fidelity of implementation analysis, and problem-solving analysis. It is hypothesized that the effects of using ViSta on undergraduate achievement and cognitive and non-cognitive factors will be different for the experimental group.