Structural Equation Modeling of an Extended Technology Acceptance Model Measuring Student Acceptance of University Web Portals

• In Event: Roundtable Session 30
  In Roundtable Session: Reporting, Measuring, Tracking, and Reaching Students With Emerging Technologies

Abstract

A large number of university web portal content and design do not meet today’s students’ expectations and requirements. To address students’ expectations, universities spend millions on the redesign and maintenance of their web portals which students say are inadequate and lack basic services. To this end, this study explored the factors that influence students’ acceptance of university web portals. It proposed an extension of Davis’s (1989) Technology Acceptance Model (TAM) by adding website quality, perceived self-efficacy, and facilitating conditions as three external constructs. A total of 429 usable responses were collected through a web survey. Data were analyzed using structural equation modeling. Results revealed that the extended TAM has sufficient explanatory power to explain students’ usage of university web portals.

Authors

• Nafsaniath Fathema, Auburn University

• Margaret E. Ross, Auburn University

• Maria Martinez Witte