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Help-seeking has been long recognized as an important self-regulated learning strategy that is associated with students’ academic goals and achievement. Although help-seeking is an important learning strategy that impacts achievement, not every students uses the strategy. The present research uses structural equation modeling to examine college students’ self-report help-seeking behavior in a web-based class. The findings indicated the significant influence of teacher support, relatedness, and achievement goal orientation on intention to seek help and the type of the help that students seek. Additionally, an indirect effect mediated by the perceived costs and benefits of help-seeking was observed. The paper concludes with practical implications on promoting help-seeking in online environments.