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This qualitative study examined job-embedded professional development that 28 K-12 principals in a southeastern Race To The Top state provided to teachers during the third-year implementation of a dramatically changed teacher evaluation system. Findings indicate principals most frequently use professional development strategies characterized as individualized or differentiated. Additionally, principals at all levels, K-12, used the evaluation rubric to drive job-embedded professional development activities. This study indicates principals use the instructional rubric component of evaluation to drive professional development even in traditional content-centered high schools and individualize according to perceived teacher need from data collected in the evaluation process.