Exploring the Relationship Between University Students' Media Use Habits and Need for Cognition: Gender Effect

• In Event: 66.079 - Roundtable Session 25
  In Roundtable Session: 66.079-6 - Survey Methods and Complex Modeling in Instructional Technology Research

Abstract

The purpose of this study is to find out the relationship between gender and need for cognition regarding university students ‘media use habits. Survey design was used and 1137 university students participated in the current study. Data were collected by need for cognition scale Two-way Analysis of Variance and CHAID are the data analysis method. The results of this study showed a significant main effect for TV watching duration, Facebook usage duration, book reading duration and gender on need for cognition. In addition, the result of the CHAID tree revealed that the participants who had highest need for cognition scores were the males read book “much” and watch TV “never”.

Authors

• Eylem Kilic, Yuzuncu Yil University

• Bahar Baran, Dokuz Eylul University

• Cetin Guler, Yuzuncu Yil University